INTERNATIONAL JOURNAL OF CHANGES IN EDUCATION
Research Article
Aug 15, 2026 85 45

Fear of Loss of Face Among Instructors on Adoption of eLearning in Tanzanian Higher Learning Institutions

Leonard J. Mselle 1 *
1 Department of Computer Science, The University of Dodoma, Tanzania* Corresponding Author
International Journal of Changes in Education, 3(4), 2026, 505-512, https://doi.org/10.47852/bonviewIJCE52026181
Online publication date: Nov 24, 2025
Publication date: Aug 15, 2026
Full Text (PDF)

ABSTRACT

This study was about the low uptake of eLearning in Tanzanian higher learning institutions. A lack of investment in equipment, poor internet services, and a lack of technical skills among instructors are mentioned as the major factors for the low uptake of eLearning in Tanzania and worldwide. To the contrary, the study found that 100% of instructors in Tanzania used PowerPoint presentations, which is one major aspect of eLearning, while only 2% of them used videos. Even after improving computer availability, internet connection, and training, 98% of instructors still did not adopt video content. It is concluded that, due to fear of loss of face among instructors, the pace of adoption of video content as part of eLearning is slow. From the Technology Acceptance Model (TAM) perspective, even if perceived usefulness (PU) and perceived ease of use (PEU) are favorable, unless fear of loss of face is reduced, acceptance will be slow. In addition to PU and PEU, fear of loss of face is recommended to be included as one of the constructs of the TAM. When striving to adopt eLearning, institutional administrators are advised to pay attention to psychological barriers in addition to PU and PEU.

KEYWORDS

fear of loss of face eLearning adoption of technology Technology Acceptance Model (TAM)

CITATION (APA)

Mselle, L. J. (2026). Fear of Loss of Face Among Instructors on Adoption of eLearning in Tanzanian Higher Learning Institutions. International Journal of Changes in Education, 3(4), 505-512. https://doi.org/10.47852/bonviewIJCE52026181
Harvard
Mselle, L. J. (2026). Fear of Loss of Face Among Instructors on Adoption of eLearning in Tanzanian Higher Learning Institutions. International Journal of Changes in Education, 3(4), pp. 505-512. https://doi.org/10.47852/bonviewIJCE52026181
Vancouver
Mselle LJ. Fear of Loss of Face Among Instructors on Adoption of eLearning in Tanzanian Higher Learning Institutions. International Journal of Changes in Education. 2026;3(4):505-12. https://doi.org/10.47852/bonviewIJCE52026181
AMA
Mselle LJ. Fear of Loss of Face Among Instructors on Adoption of eLearning in Tanzanian Higher Learning Institutions. International Journal of Changes in Education. 2026;3(4), 505-512. https://doi.org/10.47852/bonviewIJCE52026181
Chicago
Mselle, Leonard J.. "Fear of Loss of Face Among Instructors on Adoption of eLearning in Tanzanian Higher Learning Institutions". International Journal of Changes in Education 2026 3 no. 4 (2026): 505-512. https://doi.org/10.47852/bonviewIJCE52026181
MLA
Mselle, Leonard J. "Fear of Loss of Face Among Instructors on Adoption of eLearning in Tanzanian Higher Learning Institutions". International Journal of Changes in Education, vol. 3, no. 4, 2026, pp. 505-512. https://doi.org/10.47852/bonviewIJCE52026181

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